Technical
Technical SEO
Technical SEO means optimizing a website's infrastructure, crawlability, indexation, speed, structured data, mobile experience, so search engines and AI crawlers can actually access, understand, and trust it. It's foundational. No content or authority strategy performs well on a technically broken site.
The problem
Slow load times, blocked crawler access, broken internal linking, missing structured data, and a clumsy mobile experience quietly suppress visibility even when the content itself is strong. And they hit AI crawlers pulling information from your site just as hard as they hit Googlebot.
Why it matters
- Core Web Vitals and page speed affect both user experience and ranking directly.
- Content buried behind heavy client-side JavaScript can be invisible or delayed to some crawlers, including a lot of AI retrieval systems.
- Clean, valid structured data is often the most direct way to tell a machine facts about your business.
Methodology
Vatam’s approach
- 01
Full technical crawl
A full audit of indexation, crawl budget, site architecture, redirects, and error states.
- 02
Performance optimization
Image optimization, script minimization, and Core Web Vitals improvement.
- 03
Structured data audit
We validate existing schema and add new markup wherever it's missing.
- 04
Crawler accessibility review
We make sure robots.txt, sitemaps, and rendering aren't accidentally blocking legitimate search or AI crawlers.
What’s included
- •Full technical SEO crawl and audit
- •Core Web Vitals and performance optimization
- •Structured data implementation and validation
- •XML sitemap and robots.txt configuration
- •Crawler accessibility review (Google, Bing, and major AI crawlers)
Deliverables
- •Technical audit report with prioritized fix list
- •Implemented performance improvements
- •Validated structured data
- •Sitemap and robots.txt configuration
Expected outcomes
- •A faster, more reliably crawlable, better-indexed site
- •Less technical drag on rankings and AI accessibility
- •A stable technical foundation for content and authority work
FAQ
Questions about Technical SEO
Generally, no, not if visibility in AI search matters to your business. Blocking crawlers like GPTBot or Google-Extended can remove you from the sources those systems draw on entirely. We review this case by case based on your specific goals and any legitimate content-protection concerns.
Related services
Commencer
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